Redhead

Old School Cool, Refreshed

This logo design is for a proposed chain of Piano Bars intended to accompany locations like Casinos and other tourist hot spots. This logo is inspired by the well known Chicago spot, The Redhead and so the challenge was to modernize and clean up the original logo without straying too far from it's origins. The logo was built entirely from rough hand sketches and then finished in Adobe Illustrator. I explored several rounds of color variations with the client utilizing Pantone books for accuracy. A complete brand usage guide was created which included rules also for locality specific logo versions and social media badges.

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